Navigating leadership challenges in retail
The AllSaints story
AllSaints is a British fashion retailer with 281 stores and approximately 2,100 employees across 27 countries, including the UK, France, Ireland, USA, Canada, Taiwan, Japan, South Korea and China.
The AllSaints commitment to future success with its leaders
The AllSaints partnership with Corndel is committed to cultivating a new generation of leaders equipped to thrive in today's competitive landscape. This initiative focuses on two key objectives to enhance leadership effectiveness and foster a positive organisational culture.
1. Championing leadership development
- Ignite leadership potential: Provide emerging leaders with innovative skills to master management and drive success.
- Boost managerial confidence: Equip teams with tools and information to improve their leadership skills.
- Spark a culture of continuous learning: Promote professional growth throughout the organisation.
- Maximise talent retention: Secure talent by fuelling their career growth with strategic development opportunities.
2. Overcoming leadership hurdles
Readiness for internal promotions: Managers often advance without formal leadership training, creating "accidental managers”.
- Mastering work-life balance: Balancing workloads and learning even during peak retail times.
- Unifying diverse talents: Providing learning opportunities across the whole workforce.
What AllSaints did next
- AllSaints selected the Corndel Level 5 Leadership and Management programme, accredited by the Chartered Management Institute (CMI), to address these challenges. This programme was chosen for its broad curriculum, practical approach and strong learner support structure.

Opeline Kellett, Learning and Communications Manager, AllSaints
“The extra support Corndel provided during peak retail times kept learners on track, transforming moments of overwhelm into opportunities for growth."

How the was implemented
- A large cohort of internal apprentices from various departments ensured a unified learning experience.
- Emphasis on applying theoretical knowledge to real-world scenarios within the company.
- Additional support was provided during peak retail times to help participants manage their learning and work responsibilities.